Communication - Agenda Afrique News | Manufacturer Publisher

Customised advertising diaries 2018: an added value for your business

serge — Thu, 31 May 2018 14:45:04 +0000

Agenda Africa, experts in the African market, puts its 20 years of experience into the service of companies, businesses and local African authorities. The company creates customised and original diaries that take into account the specific features of each country. …

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What is an annual report?

serge — Mon, 08 Jan 2018 09:40:36 +0000

An annual report is a document compiled each year by large and small companies alike, and which gives a report on the company’s activities.

This document generally outlines the organisation of the company and its principal missions or activities, while …

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Paper books sales restored to their former status

serge — Mon, 10 Oct 2016 14:15:56 +0000

According to the latest report from the “Syndicat national de l’édition” published in the summer of 2016, books are still the top sellers of cultural products in France in 2015. Books are the most sought after, and are placed a …

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Cape Town: Corporate communication on the agenda for the next annual conference of African communication professionals

serge — Thu, 08 Sep 2016 09:00:53 +0000

The annual conference of African communication professionals will be held on 2-4 November in South Africa. This annual meeting organised in Cape Town will be devoted to corporate communication. If African companies have appeared to tread water in this very …

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The resurgence of technological hubs in Africa

serge — Thu, 08 Sep 2016 08:31:05 +0000

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

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French luxury, the logo trends in 2016

serge — Thu, 28 Jul 2016 13:24:27 +0000

Luxury by logos

French luxury is a world-renowned value, a genuine reference. Luxury influences and inspires consumer trends, and it achieves this at all levels of French marketing in textiles, food, real estate and so on. Everyone is inspired by …

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Africa is the next advertising eldorado

serge — Fri, 22 Jul 2016 12:38:41 +0000

Africa, with its very young population, remarkable growth and extremely strong demography, has all the advantages to attract advertisers. The last-named have already envisioned made in Africa campaigns to tap into the African treasure.

Africa has been snubbed for years …

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The infography, the key corporate form of communication

serge — Thu, 07 Jul 2016 13:23:08 +0000

The infography represents the fusion of two elements, information and graphics. It allows an original and appreciable information presentation and can be used by companies for their internal and external data communication systems. The objective is to be certain …

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Responsible communication: meaningful marketing

serge — Thu, 30 Jun 2016 10:37:31 +0000

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

…

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ASCOM, the communication eco-system rendez-vous – 8 July in Abidjan

serge — Thu, 30 Jun 2016 10:27:41 +0000

The fourth edition of the “As de la Communication et du Marketing” (ASCOM), will be held in Abidjan 8 July 2016. Major communication professionals will gather in the Ivorian economic capital “to put communication into the service of the Ivory …

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Controlling your mailshot’s budget

serge — Thu, 23 Jun 2016 10:35:17 +0000

Mailshots have not had their last word

In the era of total digital, you could be forgiven for thinking that mailshots had completely disappeared from the corporate world. A “has been” you say? No, not at all! On the contrary, …

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Africa is ready for digital communication

serge — Thu, 23 Jun 2016 09:49:19 +0000

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …

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Human contact at the centre of customer satisfaction

serge — Thu, 16 Jun 2016 09:22:27 +0000

Despite the digitalisation of the corporate world, human contact remains primordial in the eyes of consumers. That was, in essence, the conclusion of the 11th edition of the annual study of the “Accenture Global Consumer Pulse Survey” conducted with 24,489 …

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Towards omnichannel communication

serge — Thu, 09 Jun 2016 09:52:14 +0000

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …

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How is advertising perceived today?

serge — Thu, 02 Jun 2016 09:08:11 +0000

Two infographics produced by the emarketing.fr site reveal the different degrees of consumer confidence in advertising. The first study focused on international habits, while a second showed the levels of confidence by the French in different communication channels. …

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Everything you always wanted to know about digital marketing

serge — Thu, 26 May 2016 12:40:13 +0000

The MOOC online courses are riding high on the popularity wave, and when digital marketing is concerned, it concerns us as well. Whether you’re a marketing specialist or not, you only need to have access to internet to enroll in …

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Paper publishing is still attractive, despite digital’s success

serge — Thu, 19 May 2016 12:33:20 +0000

In the era of total digital, and with the development of e-books, there were fears that printed publishing would progressively disappear. However, the figures received recently by the “Sixième baromètre des usages” of e-books reveal a user growth and attests …

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What does the future hold for printed advertising in the digital era of e-commerce?

serge — Thu, 12 May 2016 14:01:17 +0000

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …

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Intelligent paper on the way to revolutionise digital

serge — Thu, 12 May 2016 13:28:19 +0000

After nearly 3,000 years of existence, paper continues to hold out against digital by using digital innovations to reinvent and improve them. In 2015, the advent of the paper Powercoat Alive in France opened new fields of applications for advertisers. …

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Advertising objects have a role to play in marketing

serge — Mon, 09 May 2016 08:42:37 +0000

Sometimes we have a tendency to separate diverse marketing forms from traditional marketing, especially digital marketing which relies on the internet. However, they are both complementary approaches that target the same objective: to publicise businesses. Advertising objects, those relatively antique …

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African digital meetings during “Journées de l’Entreprise Numérique” (Data company days) 19 to 20 May, 2016 in Abidjan

serge — Thu, 28 Apr 2016 09:03:41 +0000

Abidjan, the economic capital of Ivory Coast, will hold its “Journées de l’Entreprise Numérique (JEN) 19 and 20 May, 2016. Held annually since 2013, this major international event attracts on average a thousand renowned visitors from the African economic digital …

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What are business collaboration tools and what is their purpose?

serge — Thu, 21 Apr 2016 10:43:56 +0000

In the prolongation of our article on the digital transformation of companies, here is a little overview of the famous “collaboration tools”. “Collaboration tools” are the platforms, software and programmes that enable many collaborators to work or communicate together. …

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The next World Public Relations Forum will focus on intercultural communication and African communication trends

serge — Mon, 18 Apr 2016 10:59:26 +0000

World Public Relations Forum

This year, a Canadian public relations company will organise the next global forum from 29 to 31 May.
This forum will be co-hosted by the Global Alliance for Public Relations and Communication Management, a consortium that …

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IVORY COAST – Abidjan: spotlight on the 3rd edition of the Marketing and Promotional Communication Trade Fair

serge — Thu, 14 Apr 2016 07:23:42 +0000

The African marketing and communication sector is in full revival. Four years after the last edition, the Marketing and Promotional Communication Trade Fair will take place for the third time in Abidjan from 4 to 6 May 2016. It …

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How to develop your business using client knowledge?

serge — Thu, 31 Mar 2016 12:36:19 +0000

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

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Communication: The appointments not to be missed in 2016 !

serge — Thu, 31 Mar 2016 09:59:48 +0000

Your presence at this year’s fairs and conferences is the best means to stay informed of trends in advertising, image, data or public relations. Below you will find all the meetings for communication 2016.

Spring events

On 17 March, …

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How to integrate digital transformation within a business?

serge — Thu, 24 Mar 2016 10:23:09 +0000

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

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Programmatic advertising is on its way to conquer the mobile

serge — Thu, 24 Mar 2016 09:31:45 +0000

Programmatic advertising has become the Grail of communication agencies. After conquering our computers and tablets, it continues to ingrain itself in our daily life thanks to our mobiles. Programmatic advertising has an exponential growth rate, and its sales revenue in …

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The Big Data trade fair devoted to predictive marketing

serge — Thu, 17 Mar 2016 08:37:14 +0000

The Congrès de Paris was filled with 10,500 visitors and 127 exhibitors 7 et 8 Mars this year for the Big Data trade fair. Let’s take a look at this event, its highlights and news.

Big Data, a future

…

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Does consumer behaviour influence marketing?

serge — Thu, 10 Mar 2016 14:32:21 +0000

Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …

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Mobile Internet in Africa: the new telecommunications eldorado

serge — Thu, 10 Mar 2016 11:21:23 +0000

700 million Africans use a mobile phone in 2016, and that’s 8 times more than in 2000. Africa is the new telecommunication’s eldorado with a demand that now places it in second place on the mobile terminals’ market.

This growth …

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Graphic designer: creating effective and personalised communication with a palette of colours and ideas

serge — Thu, 03 Mar 2016 14:46:29 +0000

The importance of visual identity: immediate company recognition

Graphic designers are idea communicators. Besides the beauty of an image, the graphic designer conveys, through his visual designs, company values and policies or a concept through given choices. The graphic reference …

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Africa, the new marketing and communication’s eldorado

serge — Thu, 03 Mar 2016 14:12:20 +0000

Having been left behind for too long in communications and marketing, Africa seems, at last, to be attracting the interest of the largest networks. The continent has a growing middle class, a population that increases with every passing day – …

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What is ASCOM?

serge — Thu, 25 Feb 2016 10:09:22 +0000

ASCOM is the acronym for ”As de la Communication et du Marketing” (Communications and marketing champion)

This event was inaugurated in 2007 and attracts communication, marketing and public relations professionals.
The fourth edition of this meeting will take place in …

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