Digital news Agenda Afrique | Manufacturer Publisher

Econuma, the second African forum on digital transformation

serge — Fri, 30 Sep 2016 13:46:55 +0000

On 20 October at the Castel Hall in Douala the second edition of Econuma, the digital economy day dedicated to small and medium-sized companies, will take place. Cameroon will, therefore, be the epicentre of African contemplations on corporate …

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Boost your on-line commerce with cognitive marketing!

serge — Fri, 23 Sep 2016 07:16:17 +0000

Faced with the competition and the challenges that on-line merchants must deal with to improve their profitability, the professionals have doubled their inventiveness in developing cognitive technologies.

Thanks to their know-how and expertise, they have taken intelligent commerce to a …

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The resurgence of technological hubs in Africa

serge — Thu, 08 Sep 2016 08:31:05 +0000

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

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AFRICA GTBM : The first African digital fair

serge — Fri, 22 Jul 2016 13:08:59 +0000

A country’s development progresses with digital. This important challenge for the African continent will be taken up at the African Global Telecom Business fair which will be held between 24 and 26 November 2016 in Ouagadougou. During the three day …

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Data art inspires corporate marketing

serge — Thu, 14 Jul 2016 07:24:34 +0000

Data art is not just a new form of artistic expression. The creation of artistic forms based on Big Data possesses a number of marketing advantages that have not escaped the attention of companies and marketers always on the lookout …

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Digitalisation, a compulsory step for French companies

serge — Wed, 13 Jul 2016 12:11:19 +0000

The next few years will be crucial for small and medium-sized companies and industries that have not taken the plunge towards digital in time. The challenge might well prove itself to be vital. To help companies adopt the new model, …

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Africa is ready for digital communication

serge — Thu, 23 Jun 2016 09:49:19 +0000

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …

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Development of behavioural mobile retargeting

serge — Thu, 16 Jun 2016 09:30:03 +0000

Increasingly more consumers place their orders from their mobile telephone. They visit several shops before deciding upon their choice and making their purchase. Companies understand this explicitly and wish to keep their customers in their online boutique. To do this, …

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Towards omnichannel communication

serge — Thu, 09 Jun 2016 09:52:14 +0000

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …

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What does the future hold for printed advertising in the digital era of e-commerce?

serge — Thu, 12 May 2016 14:01:17 +0000

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …

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Intelligent paper on the way to revolutionise digital

serge — Thu, 12 May 2016 13:28:19 +0000

After nearly 3,000 years of existence, paper continues to hold out against digital by using digital innovations to reinvent and improve them. In 2015, the advent of the paper Powercoat Alive in France opened new fields of applications for advertisers. …

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African digital meetings during “Journées de l’Entreprise Numérique” (Data company days) 19 to 20 May, 2016 in Abidjan

serge — Thu, 28 Apr 2016 09:03:41 +0000

Abidjan, the economic capital of Ivory Coast, will hold its “Journées de l’Entreprise Numérique (JEN) 19 and 20 May, 2016. Held annually since 2013, this major international event attracts on average a thousand renowned visitors from the African economic digital …

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Predictive geomarketing for companies: adapting points of sale to win over and create customer loyalty

serge — Thu, 07 Apr 2016 10:42:08 +0000

Adapting companies and businesses to customers’ habits through geolocalisation. The web has fundamentally changed business marketing habits and techniques. Predictive geomarketing is one of the essential tools used by many companies to respond to customer’s needs, and at the same …

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Mobile Internet in Africa: the new telecommunications eldorado

serge — Thu, 10 Mar 2016 11:21:23 +0000

700 million Africans use a mobile phone in 2016, and that’s 8 times more than in 2000. Africa is the new telecommunication’s eldorado with a demand that now places it in second place on the mobile terminals’ market.

This growth …

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