News of Agenda Afrique | Manufacturer diaries, calendars

Advertising calendar

serge — Mon, 08 Oct 2018 07:22:59 +0000

Advertising supports are omni-present, and often found in company offices and on walls. The calendar is a support that stands the test of time in businesses, and can be placed anywhere.

The calendar, no matter the size, finish, usage or …

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Customised advertising diaries 2018: an added value for your business

serge — Thu, 31 May 2018 14:45:04 +0000

Agenda Africa, experts in the African market, puts its 20 years of experience into the service of companies, businesses and local African authorities. The company creates customised and original diaries that take into account the specific features of each country. …

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What is an annual report?

serge — Mon, 08 Jan 2018 09:40:36 +0000

An annual report is a document compiled each year by large and small companies alike, and which gives a report on the company’s activities.

This document generally outlines the organisation of the company and its principal missions or activities, while …

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Personalise your advertising supports and win the loyalty of your clientele with Agenda Afrique

serge — Mon, 31 Jul 2017 07:40:05 +0000

The importance of offering personalised diaries and calendars to your valued customers

Despite the advent of the Net and virtual contacts, certain business traditions have fortunately not been lost, particularly the indispensable corporate gifts given to clients at the year’s …

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Paper books sales restored to their former status

serge — Mon, 10 Oct 2016 14:15:56 +0000

According to the latest report from the “Syndicat national de l’édition” published in the summer of 2016, books are still the top sellers of cultural products in France in 2015. Books are the most sought after, and are placed a …

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Econuma, the second African forum on digital transformation

serge — Fri, 30 Sep 2016 13:46:55 +0000

On 20 October at the Castel Hall in Douala the second edition of Econuma, the digital economy day dedicated to small and medium-sized companies, will take place. Cameroon will, therefore, be the epicentre of African contemplations on corporate …

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Boost your on-line commerce with cognitive marketing!

serge — Fri, 23 Sep 2016 07:16:17 +0000

Faced with the competition and the challenges that on-line merchants must deal with to improve their profitability, the professionals have doubled their inventiveness in developing cognitive technologies.

Thanks to their know-how and expertise, they have taken intelligent commerce to a …

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Cape Town: Corporate communication on the agenda for the next annual conference of African communication professionals

serge — Thu, 08 Sep 2016 09:00:53 +0000

The annual conference of African communication professionals will be held on 2-4 November in South Africa. This annual meeting organised in Cape Town will be devoted to corporate communication. If African companies have appeared to tread water in this very …

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The resurgence of technological hubs in Africa

serge — Thu, 08 Sep 2016 08:31:05 +0000

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

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French luxury, the logo trends in 2016

serge — Thu, 28 Jul 2016 13:24:27 +0000

Luxury by logos

French luxury is a world-renowned value, a genuine reference. Luxury influences and inspires consumer trends, and it achieves this at all levels of French marketing in textiles, food, real estate and so on. Everyone is inspired by …

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Once upon a time…storytelling

serge — Thu, 28 Jul 2016 13:04:29 +0000

Once upon a time there was a lovely story of a brand… and inbound marketing made its apparition in communication. Since then, no company or brand makes a campaign without it. No company can do without this narrative technique, which …

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AFRICA GTBM : The first African digital fair

serge — Fri, 22 Jul 2016 13:08:59 +0000

A country’s development progresses with digital. This important challenge for the African continent will be taken up at the African Global Telecom Business fair which will be held between 24 and 26 November 2016 in Ouagadougou. During the three day …

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Africa is the next advertising eldorado

serge — Fri, 22 Jul 2016 12:38:41 +0000

Africa, with its very young population, remarkable growth and extremely strong demography, has all the advantages to attract advertisers. The last-named have already envisioned made in Africa campaigns to tap into the African treasure.

Africa has been snubbed for years …

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Data art inspires corporate marketing

serge — Thu, 14 Jul 2016 07:24:34 +0000

Data art is not just a new form of artistic expression. The creation of artistic forms based on Big Data possesses a number of marketing advantages that have not escaped the attention of companies and marketers always on the lookout …

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Digitalisation, a compulsory step for French companies

serge — Wed, 13 Jul 2016 12:11:19 +0000

The next few years will be crucial for small and medium-sized companies and industries that have not taken the plunge towards digital in time. The challenge might well prove itself to be vital. To help companies adopt the new model, …

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The infography, the key corporate form of communication

serge — Thu, 07 Jul 2016 13:23:08 +0000

The infography represents the fusion of two elements, information and graphics. It allows an original and appreciable information presentation and can be used by companies for their internal and external data communication systems. The objective is to be certain …

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Positive reception for DRUPA 2016 and the success of ink-jet printing

serge — Thu, 07 Jul 2016 13:07:36 +0000

DRUPA 2016 closed its doors on a successful note 10 June in Düsseldorf, in Germany. No less than 260,000 visitors helped the fair achieve a resounding success. This included great encouragement for the ink-jet printing sector. Here we’ll …

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Responsible communication: meaningful marketing

serge — Thu, 30 Jun 2016 10:37:31 +0000

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

…

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ASCOM, the communication eco-system rendez-vous – 8 July in Abidjan

serge — Thu, 30 Jun 2016 10:27:41 +0000

The fourth edition of the “As de la Communication et du Marketing” (ASCOM), will be held in Abidjan 8 July 2016. Major communication professionals will gather in the Ivorian economic capital “to put communication into the service of the Ivory …

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Controlling your mailshot’s budget

serge — Thu, 23 Jun 2016 10:35:17 +0000

Mailshots have not had their last word

In the era of total digital, you could be forgiven for thinking that mailshots had completely disappeared from the corporate world. A “has been” you say? No, not at all! On the contrary, …

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Africa is ready for digital communication

serge — Thu, 23 Jun 2016 09:49:19 +0000

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …

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Development of behavioural mobile retargeting

serge — Thu, 16 Jun 2016 09:30:03 +0000

Increasingly more consumers place their orders from their mobile telephone. They visit several shops before deciding upon their choice and making their purchase. Companies understand this explicitly and wish to keep their customers in their online boutique. To do this, …

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Human contact at the centre of customer satisfaction

serge — Thu, 16 Jun 2016 09:22:27 +0000

Despite the digitalisation of the corporate world, human contact remains primordial in the eyes of consumers. That was, in essence, the conclusion of the 11th edition of the annual study of the “Accenture Global Consumer Pulse Survey” conducted with 24,489 …

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Towards omnichannel communication

serge — Thu, 09 Jun 2016 09:52:14 +0000

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …

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Presentation of MGI’s Alphajet B1+ and the innovations from OKI at Drupa 2016

serge — Mon, 06 Jun 2016 13:54:21 +0000

Drupa 2016 takes place from 31 May to 10 June in Düsseldorf in Germany. It is the principal fair devoted to printing and the graphic arts, encompassing nearly 1,820 exhibitors from 54 countries. The fair presents innovations in the fields …

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Virtual reality, the new marketing eldorado

serge — Thu, 02 Jun 2016 10:06:21 +0000

Virtual reality – This new marketing eldorado was the theme for the conference organised at the CFJ de Paris (Centre de Formation des Journalistes). During the last 12 months, the little world of communication strategists has been set abuzz by …

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How is advertising perceived today?

serge — Thu, 02 Jun 2016 09:08:11 +0000

Two infographics produced by the emarketing.fr site reveal the different degrees of consumer confidence in advertising. The first study focused on international habits, while a second showed the levels of confidence by the French in different communication channels. …

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KOLBUS will jump start luxury packaging at the DRUPA 2016 trade fair!

serge — Thu, 26 May 2016 13:06:15 +0000

KOLBUS will present a technological innovation that promises to revolutionise luxury packaging at this year’s DRUPA trade fair.

KOLBUS, the market leader in hard and softcover bindery equipment, is investing in innovation

For more than 100 years, KOLBUS has occupied …

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Everything you always wanted to know about digital marketing

serge — Thu, 26 May 2016 12:40:13 +0000

The MOOC online courses are riding high on the popularity wave, and when digital marketing is concerned, it concerns us as well. Whether you’re a marketing specialist or not, you only need to have access to internet to enroll in …

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Connected packaging packs a punch

serge — Thu, 19 May 2016 13:18:49 +0000

Certain everyday consumer products can enable you to escape on holiday by just looking at the cardboard packaging. Today’s packaging doesn’t just display enticing graphics and a list of quickly forgotten ingredients, it has become a veritable marketing support. It …

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Paper publishing is still attractive, despite digital’s success

serge — Thu, 19 May 2016 12:33:20 +0000

In the era of total digital, and with the development of e-books, there were fears that printed publishing would progressively disappear. However, the figures received recently by the “Sixième baromètre des usages” of e-books reveal a user growth and attests …

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What does the future hold for printed advertising in the digital era of e-commerce?

serge — Thu, 12 May 2016 14:01:17 +0000

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …

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Intelligent paper on the way to revolutionise digital

serge — Thu, 12 May 2016 13:28:19 +0000

After nearly 3,000 years of existence, paper continues to hold out against digital by using digital innovations to reinvent and improve them. In 2015, the advent of the paper Powercoat Alive in France opened new fields of applications for advertisers. …

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Visual marketing is flourishing in 2016

serge — Mon, 09 May 2016 08:53:16 +0000

In marketing the study of consumer habits can be used to publicise businesses. Consumers have evolved and advertising must be even more relevant to retain their attention. Creating visuals to appeal to customers can only be accomplished with a detailed …

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Advertising objects have a role to play in marketing

serge — Mon, 09 May 2016 08:42:37 +0000

Sometimes we have a tendency to separate diverse marketing forms from traditional marketing, especially digital marketing which relies on the internet. However, they are both complementary approaches that target the same objective: to publicise businesses. Advertising objects, those relatively antique …

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Web communication in companies: the challenges of successful programmatic advertising

serge — Thu, 28 Apr 2016 13:19:02 +0000

Quality programmatic advertising merits prime marketing strategies

If a company wants to stand out amongst all the advertising contents that have invaded the small and large screens, it must establish positive and value-adding programmatic advertising. To attain this goal today, …

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African digital meetings during “Journées de l’Entreprise Numérique” (Data company days) 19 to 20 May, 2016 in Abidjan

serge — Thu, 28 Apr 2016 09:03:41 +0000

Abidjan, the economic capital of Ivory Coast, will hold its “Journées de l’Entreprise Numérique (JEN) 19 and 20 May, 2016. Held annually since 2013, this major international event attracts on average a thousand renowned visitors from the African economic digital …

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What are business collaboration tools and what is their purpose?

serge — Thu, 21 Apr 2016 10:43:56 +0000

In the prolongation of our article on the digital transformation of companies, here is a little overview of the famous “collaboration tools”. “Collaboration tools” are the platforms, software and programmes that enable many collaborators to work or communicate together. …

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The next World Public Relations Forum will focus on intercultural communication and African communication trends

serge — Mon, 18 Apr 2016 10:59:26 +0000

World Public Relations Forum

This year, a Canadian public relations company will organise the next global forum from 29 to 31 May.
This forum will be co-hosted by the Global Alliance for Public Relations and Communication Management, a consortium that …

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IVORY COAST – Abidjan: spotlight on the 3rd edition of the Marketing and Promotional Communication Trade Fair

serge — Thu, 14 Apr 2016 07:23:42 +0000

The African marketing and communication sector is in full revival. Four years after the last edition, the Marketing and Promotional Communication Trade Fair will take place for the third time in Abidjan from 4 to 6 May 2016. It …

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Even more innovations for Drupa 2016

serge — Mon, 11 Apr 2016 08:44:30 +0000

The next edition of the Drupa trade fair will open on 31 May and continue until 10 June. This will be the opportunity for professionals to focus on the latest technologies, especially in the graphic and industrial printing sector. As …

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TEEP 2016 : the creators of African companies are scrambling to join the Tony Elumelu Entrepreneurship Programme

serge — Thu, 07 Apr 2016 14:46:12 +0000

For the second year, 1,000 candidates originating from 54 African countries will benefit from entrepreneurial training by the Tony Elumelu Foundation. At the end of this training, a veritable springboard for entrepreneurship, the candidates will realise their project knowing that …

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Predictive geomarketing for companies: adapting points of sale to win over and create customer loyalty

serge — Thu, 07 Apr 2016 10:42:08 +0000

Adapting companies and businesses to customers’ habits through geolocalisation. The web has fundamentally changed business marketing habits and techniques. Predictive geomarketing is one of the essential tools used by many companies to respond to customer’s needs, and at the same …

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How to develop your business using client knowledge?

serge — Thu, 31 Mar 2016 12:36:19 +0000

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

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Communication: The appointments not to be missed in 2016 !

serge — Thu, 31 Mar 2016 09:59:48 +0000

Your presence at this year’s fairs and conferences is the best means to stay informed of trends in advertising, image, data or public relations. Below you will find all the meetings for communication 2016.

Spring events

On 17 March, …

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How to integrate digital transformation within a business?

serge — Thu, 24 Mar 2016 10:23:09 +0000

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

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Programmatic advertising is on its way to conquer the mobile

serge — Thu, 24 Mar 2016 09:31:45 +0000

Programmatic advertising has become the Grail of communication agencies. After conquering our computers and tablets, it continues to ingrain itself in our daily life thanks to our mobiles. Programmatic advertising has an exponential growth rate, and its sales revenue in …

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DRUPA 2016 : this year’s edition focuses on the technologies in the printing sector

serge — Thu, 17 Mar 2016 11:48:52 +0000

After Paperworld, held at the end of February and the start of March in Frankfurt this year, Drupa will also take place in Germany, opening its doors in Düsseldorf, for another major print and printing industry event.

In this new …

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The Big Data trade fair devoted to predictive marketing

serge — Thu, 17 Mar 2016 08:37:14 +0000

The Congrès de Paris was filled with 10,500 visitors and 127 exhibitors 7 et 8 Mars this year for the Big Data trade fair. Let’s take a look at this event, its highlights and news.

Big Data, a future

…

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Does consumer behaviour influence marketing?

serge — Thu, 10 Mar 2016 14:32:21 +0000

Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …

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