Marketing Agenda Afrique News | Manufacturer Publisher

What is an annual report?

serge — Mon, 08 Jan 2018 09:40:36 +0000

An annual report is a document compiled each year by large and small companies alike, and which gives a report on the company’s activities.

This document generally outlines the organisation of the company and its principal missions or activities, while …

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Boost your on-line commerce with cognitive marketing!

serge — Fri, 23 Sep 2016 07:16:17 +0000

Faced with the competition and the challenges that on-line merchants must deal with to improve their profitability, the professionals have doubled their inventiveness in developing cognitive technologies.

Thanks to their know-how and expertise, they have taken intelligent commerce to a …

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Cape Town: Corporate communication on the agenda for the next annual conference of African communication professionals

serge — Thu, 08 Sep 2016 09:00:53 +0000

The annual conference of African communication professionals will be held on 2-4 November in South Africa. This annual meeting organised in Cape Town will be devoted to corporate communication. If African companies have appeared to tread water in this very …

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The resurgence of technological hubs in Africa

serge — Thu, 08 Sep 2016 08:31:05 +0000

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

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Once upon a time…storytelling

serge — Thu, 28 Jul 2016 13:04:29 +0000

Once upon a time there was a lovely story of a brand… and inbound marketing made its apparition in communication. Since then, no company or brand makes a campaign without it. No company can do without this narrative technique, which …

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Responsible communication: meaningful marketing

serge — Thu, 30 Jun 2016 10:37:31 +0000

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

…

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Human contact at the centre of customer satisfaction

serge — Thu, 16 Jun 2016 09:22:27 +0000

Despite the digitalisation of the corporate world, human contact remains primordial in the eyes of consumers. That was, in essence, the conclusion of the 11th edition of the annual study of the “Accenture Global Consumer Pulse Survey” conducted with 24,489 …

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Virtual reality, the new marketing eldorado

serge — Thu, 02 Jun 2016 10:06:21 +0000

Virtual reality – This new marketing eldorado was the theme for the conference organised at the CFJ de Paris (Centre de Formation des Journalistes). During the last 12 months, the little world of communication strategists has been set abuzz by …

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How is advertising perceived today?

serge — Thu, 02 Jun 2016 09:08:11 +0000

Two infographics produced by the emarketing.fr site reveal the different degrees of consumer confidence in advertising. The first study focused on international habits, while a second showed the levels of confidence by the French in different communication channels. …

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KOLBUS will jump start luxury packaging at the DRUPA 2016 trade fair!

serge — Thu, 26 May 2016 13:06:15 +0000

KOLBUS will present a technological innovation that promises to revolutionise luxury packaging at this year’s DRUPA trade fair.

KOLBUS, the market leader in hard and softcover bindery equipment, is investing in innovation

For more than 100 years, KOLBUS has occupied …

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Everything you always wanted to know about digital marketing

serge — Thu, 26 May 2016 12:40:13 +0000

The MOOC online courses are riding high on the popularity wave, and when digital marketing is concerned, it concerns us as well. Whether you’re a marketing specialist or not, you only need to have access to internet to enroll in …

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Connected packaging packs a punch

serge — Thu, 19 May 2016 13:18:49 +0000

Certain everyday consumer products can enable you to escape on holiday by just looking at the cardboard packaging. Today’s packaging doesn’t just display enticing graphics and a list of quickly forgotten ingredients, it has become a veritable marketing support. It …

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What does the future hold for printed advertising in the digital era of e-commerce?

serge — Thu, 12 May 2016 14:01:17 +0000

Advertising is everywhere. It generates the consumer’s desire and permeates our daily life. The new media (television, and now Internet) have made us reconsider the fundamentals of corporate communication and tested the limits of absolute certainties. The digitalisation of our …

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Intelligent paper on the way to revolutionise digital

serge — Thu, 12 May 2016 13:28:19 +0000

After nearly 3,000 years of existence, paper continues to hold out against digital by using digital innovations to reinvent and improve them. In 2015, the advent of the paper Powercoat Alive in France opened new fields of applications for advertisers. …

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Visual marketing is flourishing in 2016

serge — Mon, 09 May 2016 08:53:16 +0000

In marketing the study of consumer habits can be used to publicise businesses. Consumers have evolved and advertising must be even more relevant to retain their attention. Creating visuals to appeal to customers can only be accomplished with a detailed …

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Web communication in companies: the challenges of successful programmatic advertising

serge — Thu, 28 Apr 2016 13:19:02 +0000

Quality programmatic advertising merits prime marketing strategies

If a company wants to stand out amongst all the advertising contents that have invaded the small and large screens, it must establish positive and value-adding programmatic advertising. To attain this goal today, …

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IVORY COAST – Abidjan: spotlight on the 3rd edition of the Marketing and Promotional Communication Trade Fair

serge — Thu, 14 Apr 2016 07:23:42 +0000

The African marketing and communication sector is in full revival. Four years after the last edition, the Marketing and Promotional Communication Trade Fair will take place for the third time in Abidjan from 4 to 6 May 2016. It …

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Predictive geomarketing for companies: adapting points of sale to win over and create customer loyalty

serge — Thu, 07 Apr 2016 10:42:08 +0000

Adapting companies and businesses to customers’ habits through geolocalisation. The web has fundamentally changed business marketing habits and techniques. Predictive geomarketing is one of the essential tools used by many companies to respond to customer’s needs, and at the same …

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How to develop your business using client knowledge?

serge — Thu, 31 Mar 2016 12:36:19 +0000

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

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How to integrate digital transformation within a business?

serge — Thu, 24 Mar 2016 10:23:09 +0000

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

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The Big Data trade fair devoted to predictive marketing

serge — Thu, 17 Mar 2016 08:37:14 +0000

The Congrès de Paris was filled with 10,500 visitors and 127 exhibitors 7 et 8 Mars this year for the Big Data trade fair. Let’s take a look at this event, its highlights and news.

Big Data, a future

…

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Does consumer behaviour influence marketing?

serge — Thu, 10 Mar 2016 14:32:21 +0000

Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …

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Africa, the new marketing and communication’s eldorado

serge — Thu, 03 Mar 2016 14:12:20 +0000

Having been left behind for too long in communications and marketing, Africa seems, at last, to be attracting the interest of the largest networks. The continent has a growing middle class, a population that increases with every passing day – …

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What is ASCOM?

serge — Thu, 25 Feb 2016 10:09:22 +0000

ASCOM is the acronym for ”As de la Communication et du Marketing” (Communications and marketing champion)

This event was inaugurated in 2007 and attracts communication, marketing and public relations professionals.
The fourth edition of this meeting will take place in …

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Predictive marketing: tracking down sales before customers!

serge — Tue, 23 Feb 2016 19:59:37 +0000

Society went digital in the space of a few years, so our businesses had to adapt to this digital revolution. The advent of the Internet, the arrival of Big Data… so many elements that explain the promises of predictive marketing. …

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