Intercultural communication - Agenda Afrique news

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World Public Relations Forum

This year, a Canadian public relations company will organise the next global forum from 29 to 31 May.
This forum will be co-hosted by the Global Alliance for Public Relations and Communication Management, a consortium that brings together principal associations, public relations and communication management organisms from around the world.

In fact, the forum assembles professionals who will discuss and expose the different means of defining and implementing diverse techniques intended to develop the relations between a company or a brand and its target groups. The public relations interest here is in the variation of the general public: one can find consumers, active citizens, opinion leaders or even public authorities. For each target group, an adapted communication is recommended, such as lobbying, sponsorship and so on.

Theme: Intercultural Communication

In an open world with permanent exchanges, multiculturalism has become a necessity.

The president of the Global Alliance, Anne Gregory, points out that cultural barriers must be bypassed by communication. She adds that intercultural understanding should be facilitated by communication, and serve professionals by giving them the means to boost their organisation.
This extremely open and current theme should lead to numerous debates.

Debates at high level are expected

Well-known theorists and speakers from the world of public relations will succeed each other on the rostrum to outline the importance of the intercultural theme from a communication angle. This theme reflects, incidentally, the host city as Toronto has become a renowned multicultural metropolis over the last few decades.

The latest communication technologies, like Facebook (World Public Relations Forum page) or Twitter (@WorldPRForum) facilitate informing the participants of programme details in real time, before and during the forum.

Canada is showing the way, particularly in implementing communication practices in business. But all the speakers and contributors, Canadian and international alike, will present techniques, the results of their work, as well as bringing fresh contributions to the debate on professional communication.

Trends in African communication

The vast theme of communication between cultures will enable participants to tackle African communication trends in particular.

Incidentally, this theme is to be hosted by the South African public relations specialist Daniel Munslow.

It’s worth repeating that Daniel Munslow is a consultant on behalf of the international group VMA Group Global, recognised by its peers as the international specialist of marketing communication and public relations.

Following on from a study headed by communication professionals, Daniel Munslow will address several issues:

  • the manner in which recruitments are conducted in South Africa,
  • the training and refinement methods deployed in the communication sector,
  • the way salary levels are defined and the new possibilities offered by social networks. He will also emphasize investment trends and business expansion plans.

The following debates will be aimed at multinationals already investing or wanting to develop their investment on the African continent. The speakers and exhibitors will also allow global players to build a better awareness of how communication is developing in Africa, both at company and local market level.

In the concluding speeches, the gathered professionals will speak of the necessity to give proper consideration to the communication and public relations sector on this continent.

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