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Advertising calendar

serge — Mon, 08 Oct 2018 07:22:59 +0000

Advertising supports are omni-present, and often found in company offices and on walls. The calendar is a support that stands the test of time in businesses, and can be placed anywhere.

The calendar, no matter the size, finish, usage or …

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Customised advertising diaries 2018: an added value for your business

serge — Thu, 31 May 2018 14:45:04 +0000

Agenda Africa, experts in the African market, puts its 20 years of experience into the service of companies, businesses and local African authorities. The company creates customised and original diaries that take into account the specific features of each country. …

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Personalise your advertising supports and win the loyalty of your clientele with Agenda Afrique

serge — Mon, 31 Jul 2017 07:40:05 +0000

The importance of offering personalised diaries and calendars to your valued customers

Despite the advent of the Net and virtual contacts, certain business traditions have fortunately not been lost, particularly the indispensable corporate gifts given to clients at the year’s …

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Econuma, the second African forum on digital transformation

serge — Fri, 30 Sep 2016 13:46:55 +0000

On 20 October at the Castel Hall in Douala the second edition of Econuma, the digital economy day dedicated to small and medium-sized companies, will take place. Cameroon will, therefore, be the epicentre of African contemplations on corporate …

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The resurgence of technological hubs in Africa

serge — Thu, 08 Sep 2016 08:31:05 +0000

Spectacular increase in the number of tech hubs

The conclusions of research study reports conducted by GSMA Intelligence show the vast and rapid spread of technological hubs on the African continent. Already numbering 314 compared to only 120 last year, …

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French luxury, the logo trends in 2016

serge — Thu, 28 Jul 2016 13:24:27 +0000

Luxury by logos

French luxury is a world-renowned value, a genuine reference. Luxury influences and inspires consumer trends, and it achieves this at all levels of French marketing in textiles, food, real estate and so on. Everyone is inspired by …

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Data art inspires corporate marketing

serge — Thu, 14 Jul 2016 07:24:34 +0000

Data art is not just a new form of artistic expression. The creation of artistic forms based on Big Data possesses a number of marketing advantages that have not escaped the attention of companies and marketers always on the lookout …

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Digitalisation, a compulsory step for French companies

serge — Wed, 13 Jul 2016 12:11:19 +0000

The next few years will be crucial for small and medium-sized companies and industries that have not taken the plunge towards digital in time. The challenge might well prove itself to be vital. To help companies adopt the new model, …

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The infography, the key corporate form of communication

serge — Thu, 07 Jul 2016 13:23:08 +0000

The infography represents the fusion of two elements, information and graphics. It allows an original and appreciable information presentation and can be used by companies for their internal and external data communication systems. The objective is to be certain …

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Responsible communication: meaningful marketing

serge — Thu, 30 Jun 2016 10:37:31 +0000

Responsible communication represents a new marketing tool for companies. The objective is to project a social and environmental conscience for the company, thus informing and attracting consumer-citizens. Here, it is a question of the company’s social responsibility.

What is responsible

…

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Africa is ready for digital communication

serge — Thu, 23 Jun 2016 09:49:19 +0000

Towards digital communication

The figures on the explosion of African mobile telephony give the impression that anything is possible. The fact is that in Africa today, one in two people possess a mobile telephone. Digital communication is within everyone’s reach, …

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Towards omnichannel communication

serge — Thu, 09 Jun 2016 09:52:14 +0000

The arrival of digital has shaken up companies and forced them to rethink. Particularly marked by this phenomenon, communication has been obliged to reinvent itself in the light of the new consumer modes, the transformation of customer relations and the …

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Virtual reality, the new marketing eldorado

serge — Thu, 02 Jun 2016 10:06:21 +0000

Virtual reality – This new marketing eldorado was the theme for the conference organised at the CFJ de Paris (Centre de Formation des Journalistes). During the last 12 months, the little world of communication strategists has been set abuzz by …

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Paper publishing is still attractive, despite digital’s success

serge — Thu, 19 May 2016 12:33:20 +0000

In the era of total digital, and with the development of e-books, there were fears that printed publishing would progressively disappear. However, the figures received recently by the “Sixième baromètre des usages” of e-books reveal a user growth and attests …

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Advertising objects have a role to play in marketing

serge — Mon, 09 May 2016 08:42:37 +0000

Sometimes we have a tendency to separate diverse marketing forms from traditional marketing, especially digital marketing which relies on the internet. However, they are both complementary approaches that target the same objective: to publicise businesses. Advertising objects, those relatively antique …

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African digital meetings during “Journées de l’Entreprise Numérique” (Data company days) 19 to 20 May, 2016 in Abidjan

serge — Thu, 28 Apr 2016 09:03:41 +0000

Abidjan, the economic capital of Ivory Coast, will hold its “Journées de l’Entreprise Numérique (JEN) 19 and 20 May, 2016. Held annually since 2013, this major international event attracts on average a thousand renowned visitors from the African economic digital …

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What are business collaboration tools and what is their purpose?

serge — Thu, 21 Apr 2016 10:43:56 +0000

In the prolongation of our article on the digital transformation of companies, here is a little overview of the famous “collaboration tools”. “Collaboration tools” are the platforms, software and programmes that enable many collaborators to work or communicate together. …

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Even more innovations for Drupa 2016

serge — Mon, 11 Apr 2016 08:44:30 +0000

The next edition of the Drupa trade fair will open on 31 May and continue until 10 June. This will be the opportunity for professionals to focus on the latest technologies, especially in the graphic and industrial printing sector. As …

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TEEP 2016 : the creators of African companies are scrambling to join the Tony Elumelu Entrepreneurship Programme

serge — Thu, 07 Apr 2016 14:46:12 +0000

For the second year, 1,000 candidates originating from 54 African countries will benefit from entrepreneurial training by the Tony Elumelu Foundation. At the end of this training, a veritable springboard for entrepreneurship, the candidates will realise their project knowing that …

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Predictive geomarketing for companies: adapting points of sale to win over and create customer loyalty

serge — Thu, 07 Apr 2016 10:42:08 +0000

Adapting companies and businesses to customers’ habits through geolocalisation. The web has fundamentally changed business marketing habits and techniques. Predictive geomarketing is one of the essential tools used by many companies to respond to customer’s needs, and at the same …

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How to develop your business using client knowledge?

serge — Thu, 31 Mar 2016 12:36:19 +0000

«The customer is always right». Often acknowledged, rarely attributed, this expression really comes into its own today in the digital era. The digital has changed consumer practices and intensified the competitive level between brands. This results in a veritable …

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How to integrate digital transformation within a business?

serge — Thu, 24 Mar 2016 10:23:09 +0000

In a digital world that evolves with each new day, the business sector is one that presents a significant challenge for digital transformation.

This article presents the different factors that must be taken into account in order to assist a …

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Programmatic advertising is on its way to conquer the mobile

serge — Thu, 24 Mar 2016 09:31:45 +0000

Programmatic advertising has become the Grail of communication agencies. After conquering our computers and tablets, it continues to ingrain itself in our daily life thanks to our mobiles. Programmatic advertising has an exponential growth rate, and its sales revenue in …

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DRUPA 2016 : this year’s edition focuses on the technologies in the printing sector

serge — Thu, 17 Mar 2016 11:48:52 +0000

After Paperworld, held at the end of February and the start of March in Frankfurt this year, Drupa will also take place in Germany, opening its doors in Düsseldorf, for another major print and printing industry event.

In this new …

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The Big Data trade fair devoted to predictive marketing

serge — Thu, 17 Mar 2016 08:37:14 +0000

The Congrès de Paris was filled with 10,500 visitors and 127 exhibitors 7 et 8 Mars this year for the Big Data trade fair. Let’s take a look at this event, its highlights and news.

Big Data, a future

…

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Does consumer behaviour influence marketing?

serge — Thu, 10 Mar 2016 14:32:21 +0000

Marketing structures have been turned upside down by the social media and the upheaval brought on by new technologies. Consumers are becoming more active, finding their voice and even zapping! Marketing is adapting itself and opening a dialogue to cope …

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Mobile Internet in Africa: the new telecommunications eldorado

serge — Thu, 10 Mar 2016 11:21:23 +0000

700 million Africans use a mobile phone in 2016, and that’s 8 times more than in 2000. Africa is the new telecommunication’s eldorado with a demand that now places it in second place on the mobile terminals’ market.

This growth …

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Africa, the new marketing and communication’s eldorado

serge — Thu, 03 Mar 2016 14:12:20 +0000

Having been left behind for too long in communications and marketing, Africa seems, at last, to be attracting the interest of the largest networks. The continent has a growing middle class, a population that increases with every passing day – …

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Predictive marketing: tracking down sales before customers!

serge — Tue, 23 Feb 2016 19:59:37 +0000

Society went digital in the space of a few years, so our businesses had to adapt to this digital revolution. The advent of the Internet, the arrival of Big Data… so many elements that explain the promises of predictive marketing. …

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The profile of microbusinesses and SME e-commerce managers in 2015

serge — Tue, 23 Feb 2016 19:32:32 +0000

The large presence of companies specialising in e-commerce

The presence of e-commerce in the business sector is becoming more significant each year. In 2015, Oxatis, who carries out regular studies on the profiles and markets open to e-commerce, noticed a …

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